Bing is a Microsoft search engine. Just like Google, it provides an opportunity to create ads and target a specific audience. As a marketer, you can create ads and exclude audiences* using your Microsoft Advertising account. Currently, ClickCease-Bing integration is limited to audience exclusion, and you can manually add up to 100 IPs to Bing IP blocking.

*Please note that 300 events are required for an audience to be populated.

For all the main platforms, UTMs (Tracking Parameters) help us to attribute the traffic properly and provide better data insights to customers.

For the next actions, you need to have your CHEQ UTM parameters to implement.

For more information, please follow the information in the following articles:

Once done, continue to step #4 to complete the audience exclusion setup: Enable Audience Exclusion In ClickCease - Microsoft Bing Ads

If you have any questions about this process, feel free to reach out to our 24/7 chat support.