Overview
Bing is a Microsoft search engine. Just like Google, it provides an opportunity to create ads and target a specific audience. As a marketer, you can create ads and exclude audiences* using your Microsoft Advertising account. Currently, ClickCease-Bing integration is limited to audience exclusion, and you can manually add up to 100 IPs to Bing IP blocking.
*Please note that 300 events are required for an audience to be populated.
Implementation Instructions & Related Articles:
Step 1: Create a New UET tag - Set Up Audience Exclusion - Microsoft Bing Ads - Please make sure to follow the steps in this article before you continue with the setup described below.
Step 3: Add CHEQ UTM Parameters
Create an Audience:
1. In your Microsoft Advertising account, navigate to Tools > Advertising, targeting, and tracking > Audiences
2. Under Audience Library click Create:
3. In the Create audience page, select Remarketing List.
4. In the Name section enter CHEQ Invalid Users, and click Next.
5. Under Audience details, select the following (screenshot available below for reference):
Tag name: CHEQ Invalid Users Tag (the tag created in Step 1)
Whom to add to your audience: Visitor of a Page
Visited page: Match any rule group
A visited page must match every rule in this group:
URL
Contains
Your organization's Domain Name.*
Membership duration: 90 days (If you have a lot of traffic, we may need to set 30 days).
*For example, if the URL is http://www.sunshine.com, then we need to put ‘sunshine’.
5. Under Sharing, select Only used by.
6. Click Save.
Once done, please continue with Step 3: Add CHEQ UTM Parameters
If you have any questions about this process, feel free to reach out to our 24/7 chat support.