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Step 1: Google Audience Blocking Implementation - Please make sure to follow the steps in this article before you continue with the setup described below.
Step 2: Set Up Audience Exclusion - Google Ads (You are here)
Overview
Using ClickCease event-based implementation method, you can easily implement the Audience exclusion capability to ensure only real valid users are added to the targeting audiences.
The Audience Exclusion capability allows eliminating invalid users from your audiences to secure remarketing budgets, lookalikes, and pre-targeting.
Please note:
This article addresses the most common setup scenarios. If your situation is unique or not covered here, please reach out to our support team for assistance.
100 events are required for an audience to be populated and ready for exclusion, depending on the campaign type. Click here for further reading.
It can take up to 48 hours for an audience to be populated.
If you are restricted from using audience, please consult our support team before going through the Google implementation process. For more information about restrictions by Google, click here.
If you are running Performance Max Campaigns and want to protect them with Audience Exclusion, please complete all the technical steps described in this article first, and then please go here and complete the specific setup for Performance Max. |
Create an Audience (Segment) For Exclusion:
If you're managing a Google Ads account for multiple domains or managing campaigns that lead to multiple domains, please create a separate conversion action and audience for each individual domain.
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1. In your Google Ads account, navigate to Tools > Shared Library > Audience Manager.
2. Under Your data segment click on the “+" button and select + Website Visitors:
3. Configure & Create Audience:
a. Name the segment/audience: CHEQ for PPC - Invalid Users.
If you share audience/segments between accounts, you may see Tag Source option in which you will need to use either your own tag or the shared manager account tag to create a segment. Select the relevant option depending on the level (Manager or Account) the conversion action was set. |
b. Under Segment members select Visitors of a page with specific tags.
c. In the Tags section, select the CHEQ for PPC - Invalid Users tag that was just created.
d. Set Membership duration for 30 days.
e. Set Membership status to Open.
f. Once done, click Create Segment:
If you have multiple sub-accounts, and the audience was created at the Manager Account level (formerly MCC), you must enable audience sharing at the Manager level:
Click into Account Settings on the left-hand side.
Click on Audience Sharing and enable it for all relevant sub-accounts.
Once Done, please follow Add CHEQ UTM Parameters To a Final URL Suffix In Google Ads.
If you have any questions about this process, feel free to reach out to our 24/7 chat support.